1. “Price is what you pay. Value is what you get.”—Warren Buffett
“Everybody is somebody, but nobody wants to be themselves.”—Gnarls Barkley
“Life does not ask what we want. It presents us with options.”—Thomas Sowell
“Watch what people are cynical about, and one can often discover what they lack.”—George S. Patton
“Do what you can, with what you have, where you are.”—Theodore Roosevelt
“It’s not what you look at that matters, it’s what you see.”—Henry David Thoreau
“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”—Warren Buffett
“In all affairs, it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.”—Bertrand Russell
“It is very important what not to do.”—Iggy Pop
“Knowledge is the beginning of practice; doing is the completion of knowing.”—Wang Yangming
“There is nothing so useless as doing efficiently that which should not be done at all.”—Peter Drucker
“Our fears are always more numerous than our dangers.”—Seneca the Younger
“It is amazing what you can accomplish if you do not care who gets the credit.”—Harry Truman
“Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.”—Howard H. Aiken
“Put one dumb foot in front of the other and course correct as you go.”—Barry Diller
“A cynic is a man who knows the price of everything and the value of nothing.”—Oscar Wilde
“A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over, beginning with a working simple system.”—John Gall
“You must be the change you wish to see in the world.”—Mahatma Gandhi
“Most of the wonderful places in the world were not made by architects but by the people.”—Christopher Alexander
“I notice increasing reluctance on the part of marketing executives to use judgment. They are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination.”—David Ogilvy
P 204-207
2. Whenever I’ve given purely for giving, for helping, for supporting, for aiding, for encouraging—with zero expectation or interest in any return whatsoever—it’s been thoroughly fulfilling. P 207
3. Focus on your writing skills. It’s the one thing I’ve found that really helps people stand out. More and more communication is written today. Get great at presenting yourself with words, and words alone, and you’ll be far ahead of most.
Also, most of the stuff you’ll worry about doesn’t matter anyway. You’ll sweat so many details that no one will care about. It’s not that details don’t matter—they do—but only the right details matter.
Pay close attention to what you’re spending your time on. Time and attention are very different things. They’re your most precious resources moving forward. Just like you walk through the air and you swim through the water, you work through your attention. It’s the medium of work. While people often say there’s not enough time, remember that you’ll always have less attention than time. Full attention is where you do your best work, and everyone’s going to be looking to rip it from you. Protect and preserve it. P 208
4. ~don’t scale. Start small, stay as small as possible for as long as possible. Grow in control, not out of control. “Raise capital to launch a software/services business.” No, bootstrap. As in life, we form business habits early on. If you raise money, you’ll get good at spending money. If you bootstrap, you’ll be forced to get good at making money. If there’s one habit/skill an entrepreneur should practice, it’s making money. So force yourself into it. P 208
5. ~there’s more to learn from success. Failure may tell you what not to do again, but it doesn’t help you figure out what to do the next time around. I’d rather focus on the things that work, and try those again, than try to take lessons from the things that didn’t. P 208-209
6. I’ve simply realized that the further out the yes, the more I regret the moment when it comes due. Because there’s no cost now, it’s simply too easy to say yes about something deep in the future. Further, a future “yes” ultimately means that the past controls your schedule. By the time you get around to later, your calendar is already filled with prior engagements. That limits what’s possible in the moment. P 209
7. When (I) feel overwhelmed...I go for a walk. Preferably on a route I’ve never taken before. If it’s a routine route, I tend to ignore the surroundings and slip back into thinking about the stuff I’m unfocused on. But if it’s a new route, I focus outward and my mind clears up quickly. Seems like it has to be about 30 minutes or more to really do the job, but nothing refreshes me like walking in a new direction, toward something or somewhere I haven’t headed before. P 209
JASON FRIED is the co-founder and CEO of Basecamp (previously 37signals), a Chicago-based software firm. The company’s flagship product, Basecamp, is a project management and team communication application trusted by millions. He is the co-author of Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application, which is available for free at gettingreal.37signals.com. He is also the co-author of the New York Times bestseller Rework and Remote: Office Not Required. Jason writes a regular column for Inc. magazine and is a frequent contributor to Basecamp’s popular blog, Signal v. Noise, which offers “strong opinions and shared thoughts on design, business, and tech.”
https://en.wikipedia.org/wiki/Basecamp_(company)
http://entrepreneur.wiki/Jason_Fried
https://medium.com/@jasonfried
https://rework.fm/
https://www.amazon.com/Rework-Change-Way-Work-Forever/dp/0091929784/ref
https://www.amazon.com/Doesnt-Have-Be-Crazy-Work/dp/0062874780/ref
https://www.amazon.com/Getting-Real-Smarter-Successful-Application/dp/0578012812/ref
https://www.amazon.com/Remote-Office-Required-Jason-Fried/dp/0804137501/ref
“Everybody is somebody, but nobody wants to be themselves.”—Gnarls Barkley
“Life does not ask what we want. It presents us with options.”—Thomas Sowell
“Watch what people are cynical about, and one can often discover what they lack.”—George S. Patton
“Do what you can, with what you have, where you are.”—Theodore Roosevelt
“It’s not what you look at that matters, it’s what you see.”—Henry David Thoreau
“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”—Warren Buffett
“In all affairs, it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.”—Bertrand Russell
“It is very important what not to do.”—Iggy Pop
“Knowledge is the beginning of practice; doing is the completion of knowing.”—Wang Yangming
“There is nothing so useless as doing efficiently that which should not be done at all.”—Peter Drucker
“Our fears are always more numerous than our dangers.”—Seneca the Younger
“It is amazing what you can accomplish if you do not care who gets the credit.”—Harry Truman
“Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.”—Howard H. Aiken
“Put one dumb foot in front of the other and course correct as you go.”—Barry Diller
“A cynic is a man who knows the price of everything and the value of nothing.”—Oscar Wilde
“A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over, beginning with a working simple system.”—John Gall
“You must be the change you wish to see in the world.”—Mahatma Gandhi
“Most of the wonderful places in the world were not made by architects but by the people.”—Christopher Alexander
“I notice increasing reluctance on the part of marketing executives to use judgment. They are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination.”—David Ogilvy
P 204-207
2. Whenever I’ve given purely for giving, for helping, for supporting, for aiding, for encouraging—with zero expectation or interest in any return whatsoever—it’s been thoroughly fulfilling. P 207
3. Focus on your writing skills. It’s the one thing I’ve found that really helps people stand out. More and more communication is written today. Get great at presenting yourself with words, and words alone, and you’ll be far ahead of most.
Also, most of the stuff you’ll worry about doesn’t matter anyway. You’ll sweat so many details that no one will care about. It’s not that details don’t matter—they do—but only the right details matter.
Pay close attention to what you’re spending your time on. Time and attention are very different things. They’re your most precious resources moving forward. Just like you walk through the air and you swim through the water, you work through your attention. It’s the medium of work. While people often say there’s not enough time, remember that you’ll always have less attention than time. Full attention is where you do your best work, and everyone’s going to be looking to rip it from you. Protect and preserve it. P 208
4. ~don’t scale. Start small, stay as small as possible for as long as possible. Grow in control, not out of control. “Raise capital to launch a software/services business.” No, bootstrap. As in life, we form business habits early on. If you raise money, you’ll get good at spending money. If you bootstrap, you’ll be forced to get good at making money. If there’s one habit/skill an entrepreneur should practice, it’s making money. So force yourself into it. P 208
5. ~there’s more to learn from success. Failure may tell you what not to do again, but it doesn’t help you figure out what to do the next time around. I’d rather focus on the things that work, and try those again, than try to take lessons from the things that didn’t. P 208-209
6. I’ve simply realized that the further out the yes, the more I regret the moment when it comes due. Because there’s no cost now, it’s simply too easy to say yes about something deep in the future. Further, a future “yes” ultimately means that the past controls your schedule. By the time you get around to later, your calendar is already filled with prior engagements. That limits what’s possible in the moment. P 209
7. When (I) feel overwhelmed...I go for a walk. Preferably on a route I’ve never taken before. If it’s a routine route, I tend to ignore the surroundings and slip back into thinking about the stuff I’m unfocused on. But if it’s a new route, I focus outward and my mind clears up quickly. Seems like it has to be about 30 minutes or more to really do the job, but nothing refreshes me like walking in a new direction, toward something or somewhere I haven’t headed before. P 209
JASON FRIED is the co-founder and CEO of Basecamp (previously 37signals), a Chicago-based software firm. The company’s flagship product, Basecamp, is a project management and team communication application trusted by millions. He is the co-author of Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application, which is available for free at gettingreal.37signals.com. He is also the co-author of the New York Times bestseller Rework and Remote: Office Not Required. Jason writes a regular column for Inc. magazine and is a frequent contributor to Basecamp’s popular blog, Signal v. Noise, which offers “strong opinions and shared thoughts on design, business, and tech.”
https://en.wikipedia.org/wiki/Basecamp_(company)
http://entrepreneur.wiki/Jason_Fried
https://medium.com/@jasonfried
https://rework.fm/
https://www.amazon.com/Rework-Change-Way-Work-Forever/dp/0091929784/ref
https://www.amazon.com/Doesnt-Have-Be-Crazy-Work/dp/0062874780/ref
https://www.amazon.com/Getting-Real-Smarter-Successful-Application/dp/0578012812/ref
https://www.amazon.com/Remote-Office-Required-Jason-Fried/dp/0804137501/ref
Referenc
Ferriss, Timothy. Tribe of Mentors: Short Life Advice from the Best in the World (P. 203). Houghton Mifflin Harcourt.
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